A leading dental pharmaceutical company was seeking to expand market penetration for their over-the-counter, oral health care system into a rapidly expanding retail channel. This needed to be accomplished on a limited budget.
- Contacted dental practices to create referral accounts that actively recommend the product to patients
- Gained commitment for sample trial in 80% of the practices, rapidly increasing brand recognition
- Converted 50% of sample trials into referral accounts, generating significant incremental sales
- Created premium referral accounts with coupon tracking to accurately measure results from different practices and in each retail outlet