A leading dental systems provider secured exclusive North American distribution rights for state-of-the-art dental imaging equipment. Given the rapid growth of this segment, the clients wanted to quickly and effectively reach key oral surgery practices nationwide.
- Received an unqualified list of prospects
- Achieved a 17% conversion rate from completed calls to face-to-face demonstration, generating sales leads with a potential revenue of $40 million
- Delivered detailed market information to client that enabled them to tailor marketing efforts more effectively
- Helped client go from new entry to second most recognized solution in six months